Related Diversification or Unrelated Diversification:

You must ensure that you are managing the direction you take. A diversification analysis needs to demonstrate, and support, that the business will achieve a return on the investment that more than compensates for the risk and the cost. Note that the Internet giant is both a technology and a media company. Most companies diversify before they perfect the core business on which they were built. And remember that your plan for strategy in business needs to be reviewed on a regular basis and be adapted as market and economic conditions change. The acquisition of the Android mobile operating system in at USD 20 million is another notable business strategy made by Google.

This case Google's Diversification – Is it the Right Move? focus on Google, the largest and fastest search engine in the world, had grown exponentially and was the market leader in the search engine business. It had become the first company ever to have a 25% share in all US online ad spending. One of its major growth routes was through .


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Is Google Addicted to Diversification?

The business strategy of Google revolves around efforts aimed at creating technology dependence and cornering technology-dependent consumers. Product strategy of Google through product and service diversification. diversification has enabled the Internet giant to position itself as a one-stop venue for all Internet-related needs. Google Couldn’t Survive with One Strategy. Martin Reeves; August 18, Google, now Alphabet, restructured its organization to realize an ambidextrous approach to its business, potentially. Google Strategic Diversification. Corporate Diversification Strategy. 2) The recommendation and plan should address a strategic issue. The strategic issue being addressed by the above plan is diversification. Google's primary source of revenue is from advertising. By pursuing other revenue streams Google can diversify its business .